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Backseat Startup Podcast | Is Personal Branding a Viable Marketing Strategy?

In this episode of Backseat Startup, Gabby Lubin (Founder & CEO of Spark This Day) and host Luke Versweyveld answer the question: “Do you as a startup owner consider PERSONAL BRANDING to be a viable marketing strategy?”

“The question I think founders should ask themselves is: For your business product or service, do you want the ideal client to be sold via relationship or via a business?”

- Gabby Lubin, Founder and CEO of Spark This Day

The Backseat Startup Podcast is a casual, unscripted podcast presented by Startup Founder Daily where the host and guest give unsolicited advice to strangers on the internet. They pull up Reddit, find a question asked by a startup founder, and break it down.

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